Value Proposition & Roadmap Design

What is a value proposition?

• A company’s marketing slogan

• A pricing model

• A clear statement of customer-focused benefits

• A revenue report

Which tool connects customer jobs, pains, and gains with product solutions?

• Business Model Canvas

• Lean UX Canvas

• Value Proposition Canvas

• SWOT Matrix

Which of the following is essential in a digital roadmap?

• Brand colours

• Job descriptions

• Milestones

• Office location

What is a critical path used for?

• Identifying employee goals

• Sequencing key project activities

• Choosing a tech stack

• Writing user stories

A stakeholder communication strategy should focus on:

• Delivering the same message to all

• Minimizing communication

• Targeting messages to different groups

• Avoiding questions from executives

True or False: A value proposition explains how your product is different and better.

True or False: Roadmaps should be vague so they can easily change.

True or False: Milestone planning is only necessary for large organisations.

True or False: A clear roadmap improves alignment across departments.

True or False: A business case is only about cost-saving, not strategy.