Google Analytics certification (english)

Which of these Analytics 360 features would you use to filter data and create a new data set for a specific use case or audience?

• Subproperties

• Roll-up properties

• Data streams

• Organizations

You want to create new audiences for your eCommerce site by segmenting users according to parameters that make sense for your business, like those who've made a purchase. Which of these approaches would provide you with a predictive audience?

• You create an audience of users who are likely to purchase in the next seven days

• You create an audience of users who started checking out but didn't complete the purchase

• You create an audience of users who made a purchase in the last 30 days

• You create an audience of users who added items to their purchase wishlist

You're asked to set up a data stream in accordance with setting up Google Analytics. What is a data stream?

• A data stream lives within an account and is the container for the data you collect from your apps and sites

• A data stream lives within Explore and, once defined, can be added to any exploration

• A data stream lives within a property and is a source of data from your app or website

• A data stream lives within Reports and lets you segment and compare your data

This Analytics feature allows you to connect individual customers' behavior across various interactions on different platforms and devices by letting you associate your own identifiers with your individual customers.

• Predictive audiences

• Audience triggers

• User-ID

• Device-ID

You are the managing editor of a blog that features several contributing writers. What could you use to report the writer's name on each article page?

• Custom dimension

• Custom table

• Custom user parameter

• Custom metric

Because you've set up your web data stream, your website is already feeding data to your Google Analytics property. You notice that enhanced measurement is enabled for the web data stream. What happens when this setting is enabled?

• Events can be associated with signed-in users to enable cross-device reporting

• Events from your mobile app can be combined with your existing website data

• Additional events are collected from your website without you needing to change your website's code

• Conversion reporting for the web data stream uses machine learning to distributes credit across channels

To link a Google Analytics property to BigQuery, you'll see two options for selecting how frequently that data should be exported. What are those two options?

• The two options are Weekly and Streaming.

• The two options are Hourly and Streaming.

• The two options are Daily and Weekly.

• The two options are Daily and Streaming.

Which of these sections of Google Analytics Reports provides insights into where users are coming from (e.g., social media) before visiting your website?

• Monetization

• Demographics

• Acquisition

• Engagement

You are in your Google Analytics property's Explore section. What exploration technique should you use in order to customize metrics and dimensions in a table format?

• Cohort explorations

• Funnel exploration

• Free form

• Segment overlap

When building a purchase funnel in Explore, which of these dimensions allow you to select a homepage view?

• Page type allows you to select a homepage view.

• Purchase allows you to select a homepage view.

• Page path and screen class allow you to select a homepage view.

• Homepage name allows you to select a homepage view.