U6 . D1-8

Which of the following is considered a personal factor impacting spending choices?

• Celebrity endorsements

• Your needs, wants, budget, and emotions

• Social media ads

• Recommendations from friends

What is an example of an external factor that influences spending choices?

• Personal budget

• Emotions

• Ads, trends, and celebrity endorsements

• Personal needs

What is a powerful tool for advertising and influencing what people buy?

• Media

• Word of mouth

• Direct mail

• Billboards

Which of the following is NOT mentioned as a method that shapes consumer choices?

• TV

• Radio

• Print

• Outdoor advertising

What does targeted marketing use to drive spending?

• Data and algorithms

• Random selection

• Traditional methods

• Direct sales

What are some effects of social media practices on consumers?

• They encourage consumers to save more money.

• They help consumers make unbiased decisions.

• They can cause consumers to spend more and develop brand loyalty.

• They reduce consumer engagement with brands.

How can consumers combat the influence of social media on their purchasing decisions?

• Trust the first search result they find.

• Evaluate multiple sources and be cautious of sponsored content.

• Only rely on social media for information.

• Ignore all online reviews.

Which of the following tools can consumers use to make informed decisions?

• Consumer reviews and product ratings

• Social media posts and advertisements

• Brand loyalty and celebrity endorsements

• Impulse buying and discounts

What is a recommended strategy for gathering information to avoid bias and hidden advertising?

• Relying on a single trusted source

• Using multiple sources

• Following popular trends

• Trusting only brand websites

Which organization provides reliable business research to consumers?

• Consumer Financial Protection Bureau (CFPB)

• Better Business Bureau (BBB)

• Consumer Product Safety Commission (CPSC)

• Federal Trade Commission (FTC)