Persuasion Techniques and Consumer Concepts

What is a technique in the context of persuasion?

• A technique is a method used to achieve a goal.

• A technique is a type of product.

• A technique is a synonym for a product.

• A technique is a way to measure success.

Provide an example of ethos.

• A company might hire LeBron James to advertise Nike basketball shoes because he is an expert basketball player.

• A student studies hard to get good grades in school.

• A politician promises to lower taxes to gain votes.

• A chef uses organic ingredients to enhance the flavor of his dishes.

What is a consumer?

• A person who purchases an item or a service.

• A person who sells goods to retailers.

• A person who manufactures products for sale.

• A person who provides services to consumers.

What is logos in persuasion?

• A persuasion technique that relies on the use of emotions.

• A persuasion technique that relies on the use of facts.

• A persuasion technique that relies on the use of personal anecdotes.

• A persuasion technique that relies on the use of authority.

Provide an example of logos.

• MADD runs an advertisement stating that 'In 2019, over 8,000 teens died from drinking related car accidents.'

• A popular brand claims that their product is the best because it has been used by celebrities.

• A company states that their product is the most affordable on the market without any evidence.

• An advertisement shows a happy family enjoying a product without any statistics.

Provide an example of pathos.

• The ASPCA uses images of cute, neglected dogs and soft music in advertisements to evoke emotions.

• A company uses statistics and data to show the effectiveness of their product.

• An advertisement features a celebrity endorsing a product without any emotional appeal.

• A commercial shows a family happily using a product without any problems.

Give an example of a consumer.

• Purchasing a new Oculus VR headset

• Investing in stocks

• Saving money in a bank account

• Donating to charity

What is pathos in persuasion?

• A technique that appeals to logic and reason.

• A persuasion technique that appeals to a consumer’s emotions.

• A method of using statistics to persuade consumers.

• A strategy that relies on expert opinions.

What is ethos in persuasion?

• A persuasion technique that appeals to a speaker’s authority or expertise.

• A method of persuasion that relies on emotional appeal.

• A strategy that uses logical reasoning to convince an audience.

• A technique that focuses on the audience's personal experiences.