TUTORIAL - CHAPTER 2
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Education
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University
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Practice Problem
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Easy
NADIA WASILAN
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The study of consumer behaviour relates to the consumer characteristics and the process involved when individuals or group select, purchase, and use goods and services to satisfy their wants and needs.
T
F
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Push travel motivations are the internal factors that push tourists to take a vacation.
T
F
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The destination characteristics, such as a white sandy beach, affordable price, and friendly local people are, examples of push travel motivations.
T
F
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Market segmentation involves marketing efforts by segmenting potential customers into groups with fairly similar wants and needs.
T
F
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Grouping potential tourism customers based on their location is the oldest and simplest basis for geographic market segmentation.
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F
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Demographic segmentation relies on standard psychological personality measurement that compels a person to react consistently to his/her environment.
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F
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The second level of Maslow's Hierarchy of Needs presents the needs for protection, safety, and comfort as safety needs.
T
F
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