Advertising

A document that contains information about a person, including their interests, values and behaviors.

• Financial report

• Customer profile

• Customer report

• Personal account

__________: Describing a population in terms of personal characteristics.

• Demographics

• Geographics

• Psychographics

• Behavioristics

What are the three general categories of advertising media?

• Print, Broadcast, Specialty

• Print, Digital, Outdoor

• Broadcast, Digital, Social Media

• Print, Social Media, Digital

Print Media is written advertising.

• True

• False

Which of the following is a form of Print Media?

• Newspapers

• Television

• Billboards

• Radio

Which of the following is an advantage of Newspaper Advertising?

• Wasted circulation

• Large number of readers

• Life is short

• Black and White format

Consumer Magazines are read for _________

• personal pleasure or interest

• business updates

• academic research

• government policies

Businesses can easily target millennials by using...

• Tik Tok

• Instagram

• Facebook

• Social Media

Which of the following is a disadvantage of Newspaper Advertising?

• High interest content

• Target ads to certain people

• Wasted circulation

• Timing, timing, timing

Which of the following is a disadvantage of Magazine Advertising?

• Target Market

• Have a longer life span

• Read slowly = More likely to be remembered

• More expensive