Survey Design (Lesson 1, ESP Task 4)

What is the primary purpose of the sample satisfaction survey required in Task 4?

• To train users on the new system.

• To test end-user satisfaction and measure if the solution meets desired outcomes.

• To document the technical specifications of the upgrade.

• To create a list of users who need more IT support.

According to the Task 4 brief, who is the target audience for the satisfaction survey?

• Senior Management

• The IT Department

• Technical Users

• Non-technical Users

What is a key implication of designing a survey for 'non-technical users'?

• Use complex technical terms to educate them.

• Keep questions short, even if ambiguous.

• Use clear, simple language and avoid jargon.

• Focus only on open-ended questions.

Which of the following is NOT one of the specific areas the Task 4 survey needs to check?

• Ease of use

• Stability of the network

• Cost savings from the upgrade

• Ability to access files and folders

Which type of question allows respondents to answer in their own words?

• Likert Scale

• Multiple Choice

• Open-Ended

• Dichotomous

A question asking respondents to rate their agreement with a statement (e.g., 'Strongly Agree' to 'Strongly Disagree') uses which type of scale?

• Rating Scale

• Likert Scale

• Dichotomous Scale

• Multiple Choice Scale

What is the main advantage of using closed-ended questions (like multiple choice or scales)?

• They provide rich, detailed qualitative insights.

• They are easier and faster to analyse quantitatively.

• They encourage respondents to think creatively.

• They eliminate all potential bias.

What does the 'S' in SMART objectives stand for?

• Simple

• Specific

• Survey

• Standard

Which of these is essential for 'professional formatting' as required by Task 4?

• Using multiple different fonts for visual appeal.

• Using highly technical language.

• Ensuring consistency in layout, font (Arial 12pt), and spacing.

• Hiding the survey's purpose from respondents.

Which question type is best suited for measuring 'Overall Satisfaction'?

• Dichotomous (Yes/No)

• Open-Ended

• Rating Scale (e.g., 1-5, Very Dissatisfied to Very Satisfied)

• Multiple Choice listing specific features