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CHAPTER 3 External Environmental Analysis

Authored by Muhammad Ridzuan

Business

University

Used 1+ times

CHAPTER 3 External Environmental Analysis
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28 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does the acronym PEST stand for in the context of the general environment?

Political, Economic, Social, Technological

Political, Economic, Social, Taxation

Political, Environmental, Social, Technological

Political, Economic, Social, Trade

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a factor in the general environment?

Economic factors

Technological factors

Socio-cultural factors

Market share

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary purpose of conducting an external environmental analysis?

To evaluate employee performance

To identify internal strengths

To understand opportunities and threats

To assess financial stability

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following factors is included in the socio-cultural environment?

Demographic factors

Inflation rate

Corporate tax policies

Trade deficits

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key characteristic of the industry environment?

It includes macroeconomic factors

It is static and unchanging

It affects all firms equally

It directly affects competitive responses

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a barrier to entry in an industry?

High consumer demand

High customer loyalty

Low production costs

Government regulations

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does the term 'economies of scale' refer to?

Increased production costs with volume

Decreased per-unit costs with increased production

Higher prices due to competition

Lower demand for products

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