Final Exam Study Guide 1: Persuasive Advertising (S25)

An advertisement using __________ will appeal to logic or reason.

• Ethos
• Logos
• Pathos

An advertisement using __________ appeals to credibility.

• Ethos
• Logos
• Pathos

An advertisement using happiness, pain, fear or guilt to market its product is an example of ________________.

• Ethos
• Logos
• Pathos

An advertisement using this technique will give you the evidence and statistics you need to fully understand what the product does.

• Ethos
• Logos
• Pathos

An advertisement using this technique will attempt to evoke an emotional response in the consumer.

• Ethos
• Logos
• Pathos

An advertisement using this technique will try to convince you that the company is more reliable and honest; therefore, you should buy the product.

• Ethos
• Logos
• Pathos

Which of the following techniques is shown when a celebrity endorses a product to lend the product more credibility?

• Ethos
• Logos
• Pathos

What would the following ad demonstrate. Sprite Zero is 100% sugar-free.

• Ethos
• Logos
• Pathos

What would the following ad demonstrate. A commercial shows an image of a happy couple riding in a Corvette.

• Ethos
• Logos
• Pathos

What would the following ad demonstrate. Cardiologists recommend Ecotrin more than any other brand of aspirin.

• Ethos
• Logos
• Pathos