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Competitive Advantage Quiz

Authored by Kristie Brock

Social Studies

9th Grade

Used 4+ times

Competitive Advantage Quiz
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20 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a competitive advantage?

A fun way to advertise

A way for businesses to beat competitors

A product that is more expensive

A business with many employees

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does cost leadership mean?

Charging the highest price

Spending more on ads

Keeping costs low to offer cheaper prices

Selling to everyone

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which business is most likely using cost leadership?

A luxury car brand

A discount supermarket that keeps costs low

A handmade jewellery store

A tech company

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does differentiation mean?

Making something unique

Making something boring

Copying a popular product

Lowering prices

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which company is using differentiation?

A store selling the cheapest pencils

A phone company with advanced camera features

A store with everything on sale

A brand that sells bulk toilet paper

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the focus strategy?

Selling to everyone

Ignoring trends

Targeting a small group of customers

Selling only overseas

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A business only sells clothing for newborn babies. This is an example of:

Cost Leadership

Differentiation

Focus

Mass Marketing

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