Chapter 19: Ethical MKT
Quiz
•
Hospitality and Catering
•
University
•
Hard

Thoa Mai
FREE Resource
20 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a key consideration when evaluating marketing effectiveness at the macro level?
Individual consumer satisfaction with a specific product
The overall impact of the marketing system on a nation's economy and societal goals
The profitability of a single marketing campaign
The number of advertisements a company produces
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the difference between micro-marketing and macro-marketing, as discussed in the text?
Micro-marketing concerns the marketing activities of a nation, while macro-marketing concerns those of an individual firm.
Micro-marketing concerns how the whole marketing system works, while macro-marketing concerns the marketing activities of an individual firm.
Micro-marketing concerns the marketing activities of an individual firm, while macro-marketing concerns how the whole marketing system works.
There is no difference between micro- and macro-marketing.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In a developing economy, what might be a significant challenge for consumers in accessing goods?
Overabundance of product choices
Rapid delivery expectations
Limited selection and availability due to geographical constraints
Concerns about brand image
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
According to the text, what is a potential downside of having too many consumer choices?
Lower prices for consumers
Increased innovation by firms
Consumers may become overwhelmed
Decreased competition among firms
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does the text suggest about the role of marketing in addressing global problems like obesity?
Marketing has no role to play in addressing global problems.
Marketing is the primary cause of global problems like obesity.
Marketing can contribute to solutions, as seen in efforts by companies like Nestlé.
Government regulation is the only effective solution to global problems.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is “greenwashing,” as mentioned in the text?
An environmentally friendly way of cleaning products
Making false claims about the environmental benefits of a product or company
A government initiative to promote green products
A type of advertising that uses green colors to attract consumers
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why does the text argue that micro-marketing often costs too much?
Because advertising costs are too high
Because consumers are not willing to pay for quality
Because many firms are inefficient and not customer-oriented
Because government regulations increase marketing costs
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