Chapter 19: Ethical MKT

Chapter 19: Ethical MKT

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20 Qs

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Chapter 19: Ethical MKT

Chapter 19: Ethical MKT

Assessment

Quiz

Hospitality and Catering

University

Hard

Created by

Thoa Mai

FREE Resource

20 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a key consideration when evaluating marketing effectiveness at the macro level?

Individual consumer satisfaction with a specific product

The overall impact of the marketing system on a nation's economy and societal goals

The profitability of a single marketing campaign

The number of advertisements a company produces

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the difference between micro-marketing and macro-marketing, as discussed in the text?  

Micro-marketing concerns the marketing activities of a nation, while macro-marketing concerns those of an individual firm.

Micro-marketing concerns how the whole marketing system works, while macro-marketing concerns the marketing activities of an individual firm.

Micro-marketing concerns the marketing activities of an individual firm, while macro-marketing concerns how the whole marketing system works.

There is no difference between micro- and macro-marketing.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In a developing economy, what might be a significant challenge for consumers in accessing goods?

Overabundance of product choices

Rapid delivery expectations

Limited selection and availability due to geographical constraints

Concerns about brand image

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

According to the text, what is a potential downside of having too many consumer choices?  

Lower prices for consumers

Increased innovation by firms

Consumers may become overwhelmed

Decreased competition among firms

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does the text suggest about the role of marketing in addressing global problems like obesity?  

Marketing has no role to play in addressing global problems.

Marketing is the primary cause of global problems like obesity.

Marketing can contribute to solutions, as seen in efforts by companies like Nestlé.

Government regulation is the only effective solution to global problems.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is “greenwashing,” as mentioned in the text?  

An environmentally friendly way of cleaning products

Making false claims about the environmental benefits of a product or company

A government initiative to promote green products

A type of advertising that uses green colors to attract consumers

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why does the text argue that micro-marketing often costs too much?  

Because advertising costs are too high

Because consumers are not willing to pay for quality

Because many firms are inefficient and not customer-oriented

Because government regulations increase marketing costs

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