GROUP 3 - POM QUIZ

What is the main focus of organizational markets?

• Personal satisfaction

• Brand loyalty

• Cost-efficiency and long-term benefits

• Impulse buying

Which of the following is a characteristic of organizational markets?

• Numerous small buyers

• Emotional purchasing

• Fewer and larger buyers

• Spontaneous decision-making

What type of buyer is most likely to make large-scale purchases?

• Household

• Institutional

• Individual

• Impulse

What is an example of geographic concentration?

• Online businesses with global reach

• Coffee shops spread across cities

• Rice mills in a farming town

• Restaurants in malls

What type of demand is based on how well customer industries are doing?

• Inelastic demand

• Fluctuating demand

• Spontaneous demand

• Constant demand

Why do businesses engage in professional purchasing?

• To support local suppliers

• To save time with informal methods

• To reduce risks and ensure efficiency

• To maintain family traditions

Which of the following is not a key strategy in professional purchasing?

• Competitive supplier evaluation

• Comprehensive buyer information

• Objective decision-making

• Comprehensive supplier information

What risk comes with informal purchasing?

• Lower prices

• Greater efficiency

• Favoritism and inefficiencies

• Accurate recordkeeping

In a new task buying situation, a company is:

• Reordering the same product without change

• Making a first-time purchase

• Modifying an old product

• Buying based on emotional appeal

Who initiates the buying process by recognizing a need?

• Decider

• Buyer

• Initiator

• Influencer