Market segmentation

Which of the following is NOT a demographic factor used in market segmentation?

• Age

• Lifestyle

• Income

• Gender

Psychographics focus on:

• Income levels

• Geographical location

• Activities, interests, and opinions

• Occupation

Which type of segmentation is based on when the product is used?

• Benefit segmentation

• Usage-rate segmentation

• Usage-occasion segmentation

• Ethnic segmentation

VALS™ is a framework used for segmenting consumers based on:

• Ethnicity and culture

• Income and education

• Values and lifestyles

• Geographic location

An example of geodemographic segmentation is:

• Dividing by income only

• Targeting college students in urban KL

• Looking at usage frequency

• Grouping people by ethnicity

Which segmentation type groups consumers by how often they use a product?

• Geodemographic

• Usage-rate

• Benefit

• Psychographic

Which of the following is an example of benefit segmentation?

• Teenagers liking TikTok

• Buying toothpaste for whitening

• Ads for Malay-speaking users

• Facebook ads based on gender

Which of the following is NOT a requirement for a good market segment?

• A. Identifiable

• B. Reachable

• C. Profitable

• D. Political

Web crawlers are mainly used to:

• A. Spy on competitors

• B. Display videos

• C. Collect data from websites

• D. Create content

Which of these is a social benefit expected from service providers?

• A. Lower prices

• B. Recognized by staff

• C. Product packaging

• D. Faster internet