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What is one way technology influences the product element of the marketing mix?

• Adding new features like Internet connectivity

• Reducing the need for advertising

• Lowering the price of products

• Increasing the number of physical stores

Which of the following is an example of social media marketing?

• Billboard advertisements

• Sponsored links on Facebook

• Television commercials

• Direct mail campaigns

What is a disadvantage of social media marketing?

• Ability to reach a large audience

• Targeting specific demographic groups

• Quick updates of information

• Ads may annoy the audience

What does e-commerce refer to?

• Advertising products on television

• Conducting market research

• Online buying and selling of goods and services

• Buying and selling goods in physical stores

Which of the following is an opportunity of e-commerce for businesses?

• High competition among businesses

• Expensive website design

• Direct selling from producer to consumers

• Need for physical stores

What is one advantage of e-commerce for consumers?

• Limited access to international products

• Difficulty in comparing prices

• Higher product prices due to competition

• Convenience of doorstep delivery

What is a threat of e-commerce to businesses?

• Lower transport costs

• Ability to gather customer feedback

• High competition among businesses

• Increased customer convenience

Which of the following is a threat of e-commerce to consumers?

• Ability to compare products easily

• Exposure to scams and security risks

• Convenience of online shopping

• Access to a wider range of products

What is viral marketing?

• Conducting surveys for market research

• Advertising through television

• Encouraging consumers to share product information online

• Using print media for promotions

How does the internet help with pricing strategies?

• By reducing the number of competitors

• By eliminating the need for pricing

• By increasing fixed pricing

• By allowing businesses to apply dynamic pricing