Questionnaire comm Bloc 3
Authored by Thierry Layec
Other
University
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33 questions
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1.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Que trouve-t-on dans l'éco-système des études ?
Consommateurs
Médias
Marques
Communication
Le message
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A quoi correspond la Communauté On line ?
Créer un groupe de personne selon leur profil
Constituer une communaué de followers sur les réseaux sociaux
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Comment définir le Social Listening ?
Prendre les avis des syndicats de salariés
Suivre ce qui se dit sur les réseaux sociaux
4.
FILL IN THE BLANK QUESTION
1 min • 1 pt
Comprendre les éléments de langage humain et les analyser revient est une
5.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Citez les acteurs des études du marché publicitaire
CNIL
Kantar Média
FDJ
IREP
SRI
6.
OPEN ENDED QUESTION
3 mins • 1 pt
Ils se sont regroupés (Kantar, IREP, France Pub) pour créer un outil. Lequel ?
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7.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Kantar utilise deux approches pour analyser le marché publicitaire
Quantitative
Organisationnelle
Qualitative
erratique
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