Managing & Using Marketing

What is marketing management?

• Planning, executing, and controlling marketing strategies

• Only executing marketing strategies

• Only planning marketing strategies

• Only controlling marketing strategies

What are the key objectives of marketing?

• Identify customer needs, develop products, set pricing, promote, ensure retention

• Only identify customer needs

• Only develop products

• Only promote effectively

What are the 4 Ps of Marketing?

What does segmentation involve?

• Dividing the market into groups

• Choosing the best segment to focus on

• Creating a unique brand image

• None of the above

What is the difference between traditional and digital marketing in terms of cost?

• Traditional marketing is expensive, digital is cost-effective

• Both are equally expensive

• Digital marketing is more expensive

• Traditional marketing is cheaper

What is a key step in managing marketing campaigns?

• Market Research

• Only execution

• Only budgeting

• Only monitoring

What does SMART stand for in setting objectives?

• Specific, Measurable, Achievable, Relevant, Time-bound

• Simple, Measurable, Achievable, Relevant, Time-bound

• Specific, Manageable, Achievable, Relevant, Time-bound

• Specific, Measurable, Achievable, Realistic, Time-bound

What is the role of feedback in marketing management?

• Adjust strategies based on performance

• Only to track KPIs

• Only to set objectives

• None of the above

What is the primary focus of digital marketing?

• Interactive engagement

• One-way communication

• Local reach

• None of the above

What is the importance of monitoring in marketing campaigns?

• To track KPIs

• To set objectives

• To allocate funds

• To execute campaigns