Writing Professional Messages - AIDA and Grammar Review

How will you attract the reader’s attention when writing a message about new skateboards using the AIDA model?

• By offering a discount code

• By using bold and exciting language

• By listing technical specifications only

• By focusing on store hours

What would you say to build the reader’s interest when advertising new skateboards using the AIDA model?

• Highlight the unique features and benefits of the new skateboards.

• List the store’s opening hours.

• Describe the history of skateboarding.

• Mention unrelated sports equipment.

Which of the following key points best creates desire for the new skateboards in an AIDA model advertisement?

• Highlighting the affordable price and unique designs of the skateboards.

• Describing the store's location and opening hours.

• Listing the history of skateboarding as a sport.

• Explaining the process of manufacturing skateboards.

What action do you want the reader to take when writing a message about the new skateboards using the AIDA model?

• Visit the store to check out the new skateboards

• Ignore the message

• Wait for a sale announcement

• Contact customer service

Read each of the following phrases. Then, in the space provided, rewrite each phrase to eliminate the redundancy. 1. advance forward

• advance

• advance ahead

• move forward

• advance further

Read each of the following phrases. Then, in the space provided, rewrite each phrase to eliminate the redundancy. 2. past history

• history

• previous history

• old history

• former history