Chapter 10 & 15 Study Guide Marketing and Consumer Motives

Chapter 10 & 15 Study Guide Marketing and Consumer Motives

10th Grade

40 Qs

quiz-placeholder

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Chapter 10 & 15 Study Guide Marketing and Consumer Motives

Chapter 10 & 15 Study Guide Marketing and Consumer Motives

Assessment

Quiz

Life Skills

10th Grade

Easy

Created by

Peter Fenster

Used 2+ times

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40 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary goal of marketing?

Reduce production costs

Satisfy customer needs and wants

Hire skilled workers

Determine interest rates

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A marketing strategy includes:

Product production and logistics

Identifying a target market and developing a marketing mix

Legal contracts and employment benefits

Pricing and labor management

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a target market?

All people interested in any product

A specific group of consumers a company aims to reach

The location of distribution centers

The wholesale suppliers

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The marketing mix includes all EXCEPT:

Price

Promotion

Place

Profit

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Marketing orientation means:

Focusing only on sales

Considering customer needs when planning marketing

Using traditional advertising only

Ignoring market trends

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Final consumers are individuals who:

Resell products

Buy raw materials

Purchase products for personal use

Distribute goods

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Business consumers purchase goods for:

Business operations

Family use

Gifting

Entertainment

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