Meeting 12 - Media Relations Quiz

What is the primary goal of media relations?

• To control the media narrative

• To gain maximum publicity for messages

• To create advertisements

• To avoid media contact

What is a press release primarily used for?

• To provide accurate and timely news

• To create advertisements

• To conduct interviews

• To entertain the audience

What is one of the roles of media relations practitioners?

• To create social media content

• To avoid public scrutiny

• To manage relationships with the media

• Only to write press releases

Which of the following is a disadvantage of media relations?

• Guaranteed accuracy of stories

• Loss of control over the message

• Enhanced public image

• Increased control over the message

What is the first step in the original model of issue management?

• Issue analysis

• Issue action program

• Issue identification

• Evaluation of results

What is a media briefing?

• A formal press conference

• An informal discussion with media

• A written report

• A social media post

What is a key component of successful media relations?

• Ignoring public opinion

• Focusing solely on press releases

• Understanding why actions are taken

• Avoiding media contact

What does the term 'media relations' encompass?

• Only writing press releases

• Avoiding public scrutiny

• Managing relationships with the media

• Creating advertisements

What is one of the critical services provided by the media to PR professionals?

• To limit media access

• To create advertisements

• To get information out to a target

• To avoid public scrutiny

What is the role of media in crisis situations?

• To avoid public scrutiny

• To seek specific information

• To provide entertainment

• To create advertisements