Market Segmentation and Targeting Quiz

Which of the following is NOT a common base for market segmentation?

• Geographic

• Demographic

• Psychological

• Technological

What does demographic segmentation include?

• Customer lifestyle and interests

• Customer opinions and beliefs

• Age, gender, income, and education

• Region and climate

Psychographic segmentation focuses on:

• Age and gender

• Income and education level

• Lifestyle, personality, and values

• Geographic location

Behavioural segmentation divides the market based on:

• Climate and location

• Customer usage rates, loyalty, and benefits sought

• Personality and lifestyle

• Religion and race

Which segmentation base considers customer readiness to buy?

• Geographic

• Behavioural

• Demographic

• Psychographic

What is the process of selecting which segments to serve called?

• Segmentation

• Targeting

• Positioning

• Branding

Which of the following is a type of target marketing strategy?

• Undifferentiated marketing

• Unsegmented marketing

• Unified marketing

• Mass customisation

A company using a concentrated marketing strategy:

• Focuses on multiple segments

• Targets all customers

• Focuses on a single market segment

• Avoids market segmentation

Differentiated marketing refers to:

• Targeting one segment

• Using one marketing mix for the whole market

• Developing different marketing mixes for different segments

• Ignoring market differences

Micromarketing involves:

• Focusing on very large markets

• Creating one product for everyone

• Tailoring products to individual or local customer needs

• Ignoring customer preferences