Meeting 13 - Strategic Communication Quiz

What is the primary focus of strategic communication?

• Disseminating messages

• Understanding stakeholders

• Creating advertisements

• Managing finances

Which of the following is NOT a characteristic of effective strategic organizational communication?

• Linking to organizational goals

• Making sense of confusion

• Shaping organizational memory

• Ignoring stakeholder inputs

What does environmental scanning involve?

• Creating marketing strategies

• Developing crisis communication plans

• Gathering information about the environment

• Analyzing internal capabilities

What does SWOT analysis stand for?

• Strengths, Weaknesses, Options, Trends

• Strategies, Weaknesses, Objectives, Tactics

• Strengths, Weaknesses, Opportunities, Threats

• Strategies, Weaknesses, Opportunities, Threats

Which of the following is a component of public relations?

• Sales forecasting

• Product development

• Financial analysis

• Crisis management

What is the purpose of a press release?

• To analyze market trends

• To disseminate news to the media

• To develop internal communication strategies

• To inform stakeholders about financial results

What is a key element of crisis communication?

• Minimizing harm to the organization

• Avoiding media interaction

• Ignoring public concerns

• Focusing solely on internal issues

Which of the following describes stakeholders?

• External competitors

• Only internal employees of the organization

• Groups that can influence organizational goals

• Individuals with no interest in the organization

What is the role of marketing in strategic organizational communication?

• To analyze market trends

• To develop crisis communication plans

• To create internal policies

• To manage public relations

What does integrated marketing communication aim to achieve?

• Ignore customer feedback

• Focus solely on digital marketing

• Separate advertising from public relations

• Unify all marketing messages