meeting 13 - Social Media and Corporate Communication Quiz

What is the primary focus of social media according to the text?

• Communication

• Broadcasting

• Advertising

• Tools and technologies

Which of the following is NOT a characteristic of social media as mentioned in the text?

• Instant access

• Controllable content

• Interactive environment

• Information sharing

What does social media primarily earn according to the text?

• Online and offline coverage

• User data

• Brand loyalty

• Advertising revenue

What is the key difference between traditional media and social media in terms of power?

• Traditional media is more accessible

• Social media has no power

• Information is more valuable than size

• Size equals power in traditional media

What is a significant advantage of social media over traditional media regarding feedback?

• Feedback is delayed

• Feedback is non-quantifiable

• Feedback is instant and quantifiable

• Feedback is only positive

According to the text, what is a major reason for companies to adapt to social media?

• To reduce costs

• To control information flow

• To engage with an active public

• To increase advertising

What is one of the roles of social media in corporate communication?

• To focus solely on advertising

• To limit public interaction

• To enhance media relations

• To replace traditional media

What does the text suggest about the relationship between social media and corporate reputation?

• Reputation is solely built through traditional media

• Social media has no impact on reputation

• Social media can only harm reputation

• Social media can both positively and negatively affect reputation

What is a key skill that PR professionals must have in the age of social media?

• Graphic design

• Digital skills

• Public speaking

• Technical writing

How does social media change the speed of information dissemination?

• Only for major news outlets

• Only during business hours

• Instantly, within seconds

• Slower than traditional media