What is the primary focus of social media according to the text?
meeting 13 - Social Media and Corporate Communication Quiz

Quiz
•
Social Studies
•
University
•
Easy
kristina nurhayati
Used 2+ times
FREE Resource
28 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Communication
Broadcasting
Advertising
Tools and technologies
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT a characteristic of social media as mentioned in the text?
Instant access
Controllable content
Interactive environment
Information sharing
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does social media primarily earn according to the text?
Online and offline coverage
User data
Brand loyalty
Advertising revenue
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the key difference between traditional media and social media in terms of power?
Traditional media is more accessible
Social media has no power
Information is more valuable than size
Size equals power in traditional media
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a significant advantage of social media over traditional media regarding feedback?
Feedback is delayed
Feedback is non-quantifiable
Feedback is instant and quantifiable
Feedback is only positive
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
According to the text, what is a major reason for companies to adapt to social media?
To reduce costs
To control information flow
To engage with an active public
To increase advertising
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is one of the roles of social media in corporate communication?
To focus solely on advertising
To limit public interaction
To enhance media relations
To replace traditional media
Create a free account and access millions of resources
Similar Resources on Wayground
25 questions
DCA Review

Quiz
•
7th Grade - University
25 questions
What's the Buzz?

Quiz
•
8th Grade - University
25 questions
Module 21

Quiz
•
11th Grade - University
25 questions
Empreendedorismo

Quiz
•
University
25 questions
Digital Marketing

Quiz
•
University
25 questions
Meme Sets

Quiz
•
7th Grade - University
25 questions
GLOBAL MEDIA CULTURES

Quiz
•
University
25 questions
Media

Quiz
•
7th Grade - University
Popular Resources on Wayground
25 questions
Equations of Circles

Quiz
•
10th - 11th Grade
30 questions
Week 5 Memory Builder 1 (Multiplication and Division Facts)

Quiz
•
9th Grade
33 questions
Unit 3 Summative - Summer School: Immune System

Quiz
•
10th Grade
10 questions
Writing and Identifying Ratios Practice

Quiz
•
5th - 6th Grade
36 questions
Prime and Composite Numbers

Quiz
•
5th Grade
14 questions
Exterior and Interior angles of Polygons

Quiz
•
8th Grade
37 questions
Camp Re-cap Week 1 (no regression)

Quiz
•
9th - 12th Grade
46 questions
Biology Semester 1 Review

Quiz
•
10th Grade