meeting 13 - Social Media and Corporate Communication Quiz

meeting 13 - Social Media and Corporate Communication Quiz

University

28 Qs

quiz-placeholder

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meeting 13 - Social Media and Corporate Communication Quiz

meeting 13 - Social Media and Corporate Communication Quiz

Assessment

Quiz

Social Studies

University

Easy

Created by

kristina nurhayati

Used 2+ times

FREE Resource

28 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary focus of social media according to the text?

Communication

Broadcasting

Advertising

Tools and technologies

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a characteristic of social media as mentioned in the text?

Instant access

Controllable content

Interactive environment

Information sharing

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does social media primarily earn according to the text?

Online and offline coverage

User data

Brand loyalty

Advertising revenue

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the key difference between traditional media and social media in terms of power?

Traditional media is more accessible

Social media has no power

Information is more valuable than size

Size equals power in traditional media

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a significant advantage of social media over traditional media regarding feedback?

Feedback is delayed

Feedback is non-quantifiable

Feedback is instant and quantifiable

Feedback is only positive

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

According to the text, what is a major reason for companies to adapt to social media?

To reduce costs

To control information flow

To engage with an active public

To increase advertising

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the roles of social media in corporate communication?

To focus solely on advertising

To limit public interaction

To enhance media relations

To replace traditional media

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