Market Research and Customer Needs Worksheet

Which of the following is NOT shown in the images at the bottom of the page?

• A stately home

• A treehouse adventure park

• A beach resort

• A hotel/pub

Why is it important for organisations to understand the types of customers they attract?

• To improve their marketing and services

• To increase the number of buildings

• To reduce the number of employees

• To change their location

Which of the following is a way that travel and tourism organisations can cater to a large variety of customers?

• By offering only one type of holiday

• By offering a wide range of products and services

• By focusing only on business travellers

• By ignoring customer preferences

Who are described as a growing market in the travel and tourism industry?

• Group travellers

• Solo travellers

• Family travellers

• Business travellers

After restrictions were lifted, what was the general attitude of people towards travel?

• People were not interested in traveling

• People were keen to travel again

• People preferred to stay at home

• People only traveled for business

What does the image of people in protective clothing at the airport represent?

• A fashion trend

• The impact of the pandemic on travel

• A movie scene

• A sports event

According to Scenario 1, what type of accommodation do Mike and Pete prefer?

• 3 or 4 star self-catering accommodation

• Luxury 5 star hotel

• Camping site

• Hostel

What is one requirement Mike and Pete have for their holiday accommodation?

• Supervised daytime activities for children

• Free breakfast every morning

• A swimming pool only

• A location in the countryside

Why do Mike and Pete want their accommodation to be within walking distance of restaurants, bars, and shops?

• For convenience and easy access

• Because they dislike public transport

• To save money on food

• Because they want to avoid sightseeing

What is the main concern for Kate when planning her trip to Berlin?

• She is cautious and wants to explore her options

• She wants to travel with her family

• She is looking for the cheapest option

• She wants to visit tourist attractions