Market Analysis Quiz

What is the primary purpose of market analysis?

• To create financial statements

• To assess the market potential for a business

• To recruit employees

• To purchase raw materials

Which of the following is included in a marketing plan?

• Employee salary structure

• Budgeting marketing resources and estimating expenses

• Tax planning

• Company registration

Who proposed the Five Forces model for industry analysis?

• Philip Kotler

• Steve Jobs

• Michael Porter

• Elon Musk

Which of the following is NOT one of Porter's Five Forces?

• Bargaining power of employees

• Threat of new entrants

• Bargaining power of buyers

• Competitive rivalry

High competitive rivalry in an industry indicates that the industry is:

• Highly profitable

• Attractive

• Unattractive

• Easy to enter

Which factor increases the bargaining power of buyers?

• Many suppliers

• Few buyers who are important

• High switching cost

• Limited alternatives for buyers

The threat of substitutes is high when:

• There are no alternatives available

• Customers are loyal

• Many close alternatives exist

• The industry is regulated

Which of the following is a psychographic factor in market segmentation?

• Age

• Income

• Interest

• Gender

The customer group towards which marketing efforts are directed is called:

• General market

• Global market

• Target market

• Random market

What is used to calculate quantity demanded (volume)?

• Unit price × target market

• Usage rate × potential number of buyers

• Price × volume

• Advertising budget × reach