Understanding Customer Awareness and Advocacy

Which of the following is the correct order of the sales funnel stages as described in the RACE model?

• Consideration → Awareness → Purchase → Advocacy → Post-Purchase

• Awareness → Consideration → Purchase → Post-Purchase → Advocacy

• Purchase → Awareness → Consideration → Advocacy → Post-Purchase

• Awareness → Purchase → Consideration → Advocacy → Post-Purchase

What is the primary goal of customer awareness strategies?

• To encourage customers to make repeat purchases

• To inform potential customers about a brand or product

• To reward loyal customers

• To collect customer feedback

During which stage of the sales funnel do customers typically compare different brands or products before making a decision?

• Awareness

• Consideration

• Purchase

• Advocacy

Which of the following is an example of post-purchase engagement?

• Sending a welcome email to new subscribers

• Offering a discount to first-time buyers

• Requesting a product review after purchase

• Running a brand awareness advert

What is the main purpose of advocacy in marketing?

• To increase product awareness among new customers

• To encourage existing customers to recommend the brand to others

• To offer discounts to loyal customers

• To improve the product based on customer feedback

Which of the following best describes the impact of brand loyalty on a business?

• It reduces the need for customer service

• It increases the likelihood of repeat purchases and referrals

• It eliminates the need for marketing

• It decreases customer expectations

At which stage of the sales funnel is a customer most likely to make their first purchase?

• Awareness

• Consideration

• Purchase

• Advocacy

Which of the following is NOT typically a customer awareness strategy?

• Social media advertising

• Search engine optimisation (SEO)

• Loyalty reward programmes

• Public relations campaigns

What is a key benefit of engaging customers after they have made a purchase?

• It increases the initial sale value

• It helps build long-term relationships and brand loyalty

• It reduces the cost of goods sold

• It shortens the sales funnel

Which of the following actions is most likely to turn a satisfied customer into a brand advocate?

• Ignoring their feedback

• Providing exceptional after-sales service

• Limiting communication after purchase

• Increasing product prices