Campaign Optimization Quiz

What does SMART stand for in KPIs? (more than one answer can be correct)

• Specific

• Measurable

• Achievable

• Relevant

• Time-bound

What is the formula for calculating Engagement Rate?

• (Likes + Retweets + Comments) ÷ Impressions × 100

• (Impressions + Clicks) ÷ Likes × 100

• (Likes + Comments) ÷ Clicks × 100

• (Retweets + Comments) ÷ Likes × 100

What is the minimum audience size for tailored audiences?

• >50k users

• >100k users

• >25k users

• >10k users

What is the recommended duration for running campaigns?

• 2-4 weeks (minimum)

• 4-6 weeks (minimum)

• 1-2 weeks (maximum)

• 6-8 weeks (maximum)

What is the purpose of A/B Testing?

• To identify what strategy works

• To increase costs

• To reduce audience size

• To test creatives

What is the goal of the campaign if the KPI is 100,000 impressions per day?

• Brand awareness

• Lead generation

• Sales

• Engagement

What does CPC stands for?

Why the X Pixel or/and Capi are important?

• Helps to improve campaign performance

• To unlock Dynamic Product Ads

• Helps to create custom audiences

• All the answers before

What MACT is for?

• Track activities on the website

• Track APP activities from Android devices

• Track APP activities from iOS devices

• Track link clicks only

If the goal is to improve the ENGAGEMENT RATE which of the following should optimized?

• BID

• TARGET AUDIENCE

• BUDGET

• CREATIVES & POST VARIATION