
Campaign Optimization Quiz
Quiz
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Professional Development
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Professional Development
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Practice Problem
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Medium
Vitoria Kamnitzer
Used 1+ times
FREE Resource
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12 questions
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1.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
What does SMART stand for in KPIs? (more than one answer can be correct)
Specific
Measurable
Achievable
Relevant
Time-bound
2.
MULTIPLE CHOICE QUESTION
45 sec • 2 pts
What is the formula for calculating Engagement Rate?
(Likes + Retweets + Comments) ÷ Impressions × 100
(Impressions + Clicks) ÷ Likes × 100
(Likes + Comments) ÷ Clicks × 100
(Retweets + Comments) ÷ Likes × 100
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the minimum audience size for tailored audiences?
>50k users
>100k users
>25k users
>10k users
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the recommended duration for running campaigns?
2-4 weeks (minimum)
4-6 weeks (minimum)
1-2 weeks (maximum)
6-8 weeks (maximum)
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the purpose of A/B Testing?
To identify what strategy works
To increase costs
To reduce audience size
To test creatives
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the goal of the campaign if the KPI is 100,000 impressions per day?
Brand awareness
Lead generation
Sales
Engagement
7.
OPEN ENDED QUESTION
3 mins • 1 pt
What does CPC stands for?
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