Press Release and Newsletter Quiz

A press release should always include the date and location of the announcement.

• True

• False

Newsletters are typically sent out once every few years.

• True

• False

Publicity materials include only written content.

• True

• False

The headline in a press release should be catchy but also informative.

• True

• False

Newsletters are used mainly to communicate with the media.

• True

• False

Which of the following is a key element of a press release?

• A poem

• Boilerplate

• Product manual

• Sales receipt

What is the main purpose of a newsletter?

• To promote a sale

• To entertain readers with fiction

• To provide regular updates and information to a specific audience

• To submit a complaint

Which type of content would most likely be found in a newsletter?

• Breaking crime news

• Employee spotlights and upcoming events

• TV show reviews

• Scientific journal articles

Which of the following is NOT considered a publicity material?

• Flyer

• Social media graphic

• Legal contract

• Event poster

When writing a press release, which part contains the organization's background information?

• Headline

• Lead paragraph

• Boilerplate

• Subheadline