STP Quiz - Marketing Management

Which market segmentation base is used by Maggi when it targets school-going children and young adults?

• Geographic

• Behavioral

• Demographic

• Psychographic

Lifebuoy positions itself as a soap that offers 100% better skin protection from germs. What type of positioning is this?

• Price-based

• Product benefit-based

• User-based

• Lifestyle-based

Which of the following brands failed due to poor STP decisions and positioning it as the 'cheapest car'?

• Renault Kwid

• Tata Nano

• Maruti Alto

• Hyundai Eon

Cinthol Cool soap is positioned with menthol and active deo fragrance for freshness. What type of positioning is used?

• Emotional positioning

• Price-quality positioning

• Attribute-based positioning

• Cultural positioning

Which brand successfully targeted the fitness-conscious segment by launching low-fat yogurt and smoothies?

• Nestlé

• Amul

• Danone

• Britannia

Mountain Dew uses the tagline 'Darr ke aage jeet hai' to connect with which kind of segmentation?

• Geographic

• Behavioral

• Psychographic

• Demographic

Which company failed with its food line 'Colgate Kitchen Entrees' due to poor positioning?

• Unilever

• Nestlé

• Colgate-Palmolive

• ITC

Surf Excel's 'Daag Ache Hain' campaign is an example of which type of positioning?

• Price-based

• Competitor-based

• Emotional benefit-based

• Usage-based

Which of the following best describes the segmentation base used by Uber when it targets both premium (Uber Black) and budget users (Uber Auto)?

• Demographic segmentation

• Psychographic segmentation

• Behavioral segmentation

• Income-based segmentation

Which company successfully segmented its audience by offering different shampoos for dry, oily, and dandruff-prone hair?

• Head & Shoulders

• Clinic Plus

• L'Oréal

• Sunsilk