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Module 5 weeks 1-3 recap

Authored by Sjoerd Levelt

Business

University

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Module 5 weeks 1-3 recap
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10 questions

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1.

MULTIPLE CHOICE QUESTION

1 min • 2 pts

What is the title of this module?

Organisational Behaviour

Principled Tourism Marketing

Fundamentals of Business Finance

Tourism Marketing Principles

2.

MULTIPLE CHOICE QUESTION

1 min • 3 pts

What is the summative assignment for this module?

A business report and an individual presentation

An individual presentation only

A business report only

A choice of either a presentation or a report

3.

MULTIPLE CHOICE QUESTION

1 min • 3 pts

What are the deadlines for submission?

Presentation: Monday 15 April; Report: Friday 19 April. In-class presentations in Week 5

Presentation and report: Friday 19 April. In-class presentations in Week 5

Presentation: Monday 22 April; Report: Friday 26 April. In-class presentations in Week 5

Whenever you want

4.

MULTIPLE CHOICE QUESTION

1 min • 5 pts

What is marketing?

Promotion and advertising

Engaging customers and managing profitable relationships

Sales

Market segmentation

5.

MULTIPLE CHOICE QUESTION

1 min • 8 pts

What are the 5 marketing concepts?

Production, promotion, physical evidence, place, and packaging

Sales, marketing, place, packaging, and advertisement

Product, production, selling, marketing and social marketing

Social marketing, production, promotion, packaging, and selling

6.

MULTIPLE CHOICE QUESTION

1 min • 5 pts

What are the 7Ps of the marketing mix?

Product, people, physical evidence, process, promotion, place, price

Product, process, place, positioning, presentation, pension, packaging

Packaging, people, price, pension, planning, process, place

Place, participation, people, planning, positioning, product, packaging

7.

MULTIPLE CHOICE QUESTION

1 min • 5 pts

What does STP stand for?

Segmentation, targeting, pricing

Sale, trade, processing

Segmentation, trading, placing

Segmentation, targeting, positioning

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