Module 5 weeks 1-3 recap

What is the title of this module?

• Organisational Behaviour

• Principled Tourism Marketing

• Fundamentals of Business Finance

• Tourism Marketing Principles

What is the summative assignment for this module?

• A business report and an individual presentation

• An individual presentation only

• A business report only

• A choice of either a presentation or a report

What are the deadlines for submission?

• Presentation: Monday 15 April; Report: Friday 19 April. In-class presentations in Week 5

• Presentation and report: Friday 19 April. In-class presentations in Week 5

• Presentation: Monday 22 April; Report: Friday 26 April. In-class presentations in Week 5

• Whenever you want

What is marketing?

• Promotion and advertising

• Engaging customers and managing profitable relationships

• Sales

• Market segmentation

What are the 5 marketing concepts?

• Production, promotion, physical evidence, place, and packaging

• Sales, marketing, place, packaging, and advertisement

• Product, production, selling, marketing and social marketing

• Social marketing, production, promotion, packaging, and selling

What are the 7Ps of the marketing mix?

• Product, people, physical evidence, process, promotion, place, price

• Product, process, place, positioning, presentation, pension, packaging

• Packaging, people, price, pension, planning, process, place

• Place, participation, people, planning, positioning, product, packaging

What does STP stand for?

• Segmentation, targeting, pricing

• Sale, trade, processing

• Segmentation, trading, placing

• Segmentation, targeting, positioning

Which are the 5 Forces?

• Collaborative Potential, Supplier Power, Buyer Power, Threat of Substitution, and Threat of New Entry.

• Competitive Rivalry, Supplier Power, Buyer Power, Threat of Substitution, and Threat of New Entry.

• Competitive Rivalry, Supplier Power, Buyer Power, Threat of Submerging, and Threat of New Entry.

• Competitive Rivalry, Supplier Power, Buyer Power, Threat of Substitution, and Threat of New Exit.

Which are the most common categories of segmentation?

• Dermatologic, geographic, psychographic, behavioural

• Cosmographic, geographic, psychographic, behavioural

• Demographic, geographic, topographic, behavioural

• Demographic, geographic, psychographic, behavioural

What is the name of your lecturer?

• Shrewd Level

• Sjoerd Levlet

• Sjoerd Levelt

• Sjored Levelt