MKT243: CS1102D

The process of dividing a marekt of potential customers into groups based on different characteristics is called

• Market segment

• Market segmentation

• Market analysis

• Customer identification

Which of these is NOT a demographic characteristic?

• Age

• Race

• Household income

• Political preference

Type of promotion that encourages a consumer to be a repeat buyer of a product, service, or brand.

• trending concept

• reader board

• loyalty program

• brand/logo

How many market segmentations are there?

• 4

• 5

• 6

• 7

Kimball launched the Thai Chili Sauce knowing there is a GREAT demand in Malaysia. This example is best to support which criteria for successful segmentation.

• Substantiality

• Identifiable

• Accessibility

• Responsiveness

A ___________ analysis is based on a customer's changes in attitudes, lifestyles, and opinions.

• Demographic

• Geographic

• Psychographic

• Usage Rate

The change in climate of the region, where a product is being sold will affect the _________ region of the marketing plan.

• Geographic

• Psychographic

• Demographic

• Social

Which of the following is an example of demographic information?

• Married with children

• Enjoy volunteering program

• Loves to travelling

• Buy in small quantity

A target market can be described as the

• direction the market is headed

• way a business draws its customers

• group of customers the business seek to attract

• sample of the market

P&G offer 18 different laundry detergents, each targeting a different segment of the market. This is an example of _________.

• Undifferentiated targeting

• Concentrated targeting

• Multi-segment targeting

• Brand targeting