Effective communications

1. Why is communication important in a business?

• To confuse workers and customers

• To ensure messages are understood clearly

• To ensure messages are understood clearly To reduce understanding

• To waste time

2. Which of the following is an example of internal communication?

• A customer enquiry email

• A memo sent to all employees

• A memo sent to all employees An online ad campaign

• A delivery confirmation note

3. Which one is NOT a reason for effective communication in business?

• Better weather conditions

• Faster transport systems

• Global warming effects

• Brand loyalty

4. What can poor communication lead to?

• Increased productivity

• Increased productivity Higher profits immediately

• Confusion and mistakes

• Improved staff morale

5. Who is typically involved in internal communication?

• Customers and suppliers

• Employees and managers

• Public and government

• Suppliers and investors

6. Sending an advertisement to customers is an example of:

• Internal communication

• External communication

• Upward communication

• Downward communication

7. What is a feature of external communication?

• Used within a team

• One-way information only

• Informal only

• Only written messages

8. A business email sent from a manager to an employee is:

• External communication

• Internal communication

• Customer feedback

• Advertisement leaflet

9. What is the main difference between internal and external communication?

• The direction of speech

• The audience it targets

• The type of communication method used

• The level of feedback involved

10. Which of the following best represents internal and external communication respectively?

• Noticeboard & Radio Advertisement

• Team meeting & Press release

• Internal memo & Customer complaint

• Annual report & Staff newsletter