Key Marketing Concepts

La démarche marketing signifie:

• Le processus ou l'approche marketing

• La gestion des ressources humaines

• La production industrielle

• La stratégie financière

Le marketing d’études désigne :

• L’analyse des besoins et des comportements des consommateurs.

• La promotion d’un produit.

• La distribution d’un service.

• La fixation des prix.

Le marketing stratégique est :

• L'ensemble des actions pour adapter l'entreprise à son environnement.

• La gestion des ventes au quotidien.

• La publicité sur les réseaux sociaux.

• L'organisation d'événements promotionnels.

'Le marketing opérationnel' signifie :

• La mise en œuvre des actions marketing sur le terrain

• L'analyse des besoins du marché

• La planification stratégique à long terme

• La recherche de nouveaux marchés

Fill in the blank: ________ is the function of the organization and set of processes aimed at creating, communicating, and delivering value to customers and managing customer relationships in a way that benefits the organization and its stakeholders.

• Marketing

• Accounting

• Manufacturing

• Logistics

Tags

CCSS.RI.11-12.3

CCSS.RI.11-12.5

CCSS.RI.8.3

CCSS.RI.9-10.3

CCSS.RI.9-10.5

Fill in the blank: ________ consists of implementing marketing actions once the product is developed, to support its launch on the market or to manage the phases of the product life cycle. It is organized around the '4P' of the marketing mix.

• Marketing Opérationnel

• Marketing Stratégique

• Marketing Digital

• Marketing Relationnel

Fill in the blank: ________ consists of selecting the segments that the company wishes to target in a given market and developing the most suitable offer.

• Marketing Stratégique

• Marketing Opérationnel

• Communication Interne

• Gestion Financière

Fill in the blank: The characteristics of a SME (PME) are: a company with fewer than 250 employees and an annual turnover of less than 50 million euros or a total balance sheet not exceeding 43 million euros. This is called a ________.

• Petite et Moyenne Entreprise (PME)

• Grande Entreprise (GE)

• Micro-entreprise (ME)

• Société Anonyme (SA)

What are the two main types of marketing introduced in the slide?

• Operational marketing and strategic marketing

• Digital marketing and content marketing

• Product marketing and service marketing

• Inbound marketing and outbound marketing

According to the slide, what are the three types of marketing evolution mentioned?

• Mass marketing, segmented marketing, individualized marketing

• Direct marketing, digital marketing, viral marketing

• Product marketing, service marketing, relationship marketing

• Traditional marketing, social media marketing, influencer marketing