True/False Questions on International Marketing

International marketing only involves selling goods and services in domestic markets.

• True

• False

Differentiation strategy focuses on setting the lowest price to compete in the international market.

• True

• False

The marketing mix includes product, price, promotion, and place.

• True

• False

Standardization of the marketing mix helps firms achieve economies of scale.

• True

• False

Customization of the marketing mix is always cheaper than standardization.

• True

• False

A firm practicing a polycentric approach usually uses market-based pricing.

• True

• False

Exchange-rate fluctuations are a factor in international pricing decisions.

• True

• False

Personal selling is more effective than advertising for reaching a large number of consumers.

• True

• False

Global advertising requires the same message to be used across all markets.

• True

• False

The 'gray market' refers to illegal counterfeit products.

• True

• False