Market research 9C

 What is the main purpose of market research?

• Increase product prices

• Understand customer needs

• Reduce employee salaries

• Improve packaging design

Which of the following is not a method of primary research?

• Survey

• Questionnaire

• Focus group

• Social media

What type of data is based on opinions and feelings?

• Quantitative

• Qualitative

• Financial

• Technical

Which of these is an example of secondary research?

• Running a focus group

• Creating a new survey

• Reading a government report

• Interviewing a customer

Social media can be used to collect market research data

• TRUE

• FALSE

Reliable data is not important in market research

• TRUE

• FALSE