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Website Traffic Campaign Quiz

Authored by Vitoria Kamnitzer

Professional Development

Professional Development

Used 4+ times

Website Traffic Campaign Quiz
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12 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the campaign objective for driving traffic to your website?

Reach

Video Views

Website Traffic

Engagement

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the optimization preference for lower funnel?

Link clicks

Site visits

Conversions

Traffic

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the one of the benefits of the Conversion API?

Tracks offline conversion events

Requires X Pixel

Uses 3P cookies

Easy to implement

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the recommended bid type to achieve scale and cost efficiency for site visits?

CPLC goal

Autobid

Max bid

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What should you do if you notice that you are not reaching your KPI target?

Adjust to max bid

Continue with autobid

Change audience

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the purpose of the X Pixel?

Track site actions or conversions

Share data without a website code

Enable offline conversion events

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does the Conversion API allow you to track?

Online conversion events

Offline conversion events

Both online and offline conversion events

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