Website Traffic Campaign Quiz

What is the campaign objective for driving traffic to your website?

• Reach

• Video Views

• Website Traffic

• Engagement

What is the optimization preference for lower funnel?

• Link clicks

• Site visits

• Conversions

• Traffic

What is the one of the benefits of the Conversion API?

• Tracks offline conversion events

• Requires X Pixel

• Uses 3P cookies

• Easy to implement

What is the recommended bid type to achieve scale and cost efficiency for site visits?

• CPLC goal

• Autobid

• Max bid

What should you do if you notice that you are not reaching your KPI target?

• Adjust to max bid

• Continue with autobid

• Change audience

What is the purpose of the X Pixel?

• Track site actions or conversions

• Share data without a website code

• Enable offline conversion events

What does the Conversion API allow you to track?

• Online conversion events

• Offline conversion events

• Both online and offline conversion events

What is the minimum duration to run campaigns for optimal results?

• 2 weeks

• 4-6 weeks

• 8 weeks

What is the recommended audience size for custom audiences?

• At least 10k users

• At least 50k users

• At least 100k users

What is the minimum number of keywords recommended per campaign?

• 10-20

• 25-50

• 100