Lesson 2: Marketing Plan

What is the main purpose of a marketing plan?

• Sell more inventory
  

• Guide marketing strategy

• Replace business plan

• Make social media posts

Which part of the marketing plan summarizes the whole plan and is written last?

• Appendix

• Marketing Analysis

• Executive Summary

• Execution Plan

Which of the following is NOT a part of PEST analysis?

• Political

• Personal

• Economic

• Technological

SMART goals are: Specific, Measurable, Achievable, __________, and Time-bound.

• Reliable

• Relevant

• Results-focused

• Researched

What does the environmental analysis focus on?

• Store layout

• Employee behavior

• External influences

• Business profits

Which of the following would most likely be found in the Appendix of a marketing plan?
A. Budget totals
B. Mission statement
C. Charts and tables
D. Title page

• Title page

• Charts and tables

• Mission statement

• Budget totals

The "Execution Plan" is important because:

• It shows the company’s history

• It compares competitor pricing

• It explains sales goals

• It details how marketing ideas will happen

What is a customer profile used for?

• Creating graphics

• Understanding target customer

• Pricing products

• Scheduling meetings

True or False. A marketing plan helps turn ideas into profitable actions.

• True

• False

True or False. PEST stands for Political, Environmental, Strategic, and Technological.

• True

• False