Lesson 2: Marketing Plan

Lesson 2: Marketing Plan

9th Grade

15 Qs

quiz-placeholder

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Lesson 2: Marketing Plan

Lesson 2: Marketing Plan

Assessment

Quiz

Other

9th Grade

Practice Problem

Medium

Created by

Michael Kopans

Used 10+ times

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15 questions

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1.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

What is the main purpose of a marketing plan?

Sell more inventory

Guide marketing strategy

Replace business plan

Make social media posts

2.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Which part of the marketing plan summarizes the whole plan and is written last?

Appendix

Marketing Analysis

Executive Summary

Execution Plan

3.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Which of the following is NOT a part of PEST analysis?

Political

Personal

Economic

Technological

4.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

SMART goals are: Specific, Measurable, Achievable, __________, and Time-bound.

Reliable

Relevant

Results-focused

Researched

5.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

What does the environmental analysis focus on?

Store layout

Employee behavior

External influences

Business profits

6.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Which of the following would most likely be found in the Appendix of a marketing plan?
A. Budget totals
B. Mission statement
C. Charts and tables
D. Title page

Title page

Charts and tables

Mission statement

Budget totals

7.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

The "Execution Plan" is important because:

It shows the company’s history

It compares competitor pricing

It explains sales goals

It details how marketing ideas will happen

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