
Understanding Products and Services
Authored by Fatima Insiya
Education
Professional Development
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15 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the definition of a product?
A financial statement of a company.
An item or service created for sale.
A type of marketing strategy.
A method of product delivery.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT a type of consumer product?
Electronics
Clothing
Industrial equipment
Grocery items
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are the four main types of consumer products?
Convenience products, shopping products, specialty products, unsought products
Luxury items
Digital products
Perishable goods
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What characteristic distinguishes services from goods?
Homogeneity
Perishability
Standardization
Intangibility
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How do services differ in terms of perishability?
Services are perishable and cannot be stored or reused.
Services can be stored for future use.
Services are non-perishable and can be reused.
Services have a fixed duration and cannot be changed.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the significance of branding in product identity?
Branding is only important for large companies.
Branding is solely about the product's price.
Branding has no impact on customer perception.
Branding is crucial for establishing product identity, fostering customer loyalty, and differentiating from competitors.
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are the characteristics of services that affect marketing?
Consistency
The characteristics of services that affect marketing are intangibility, inseparability, variability, and perishability.
Stability
Tangibility
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