Digital Marketing

The following are key metrics in content analytics, except:

• Engagement Metrics

• Conversion Analysis

• Audience Segmentation

• Data Visualisation

Tracking metrics such as time spent on page and bounce rate refers to?

• Conversion Analysis

• Performance Benchmarking

• Software tools

• Engagement Metrics

The following are the roles of data reporting in Analytics, except:

• Impactful conclusion

• Identifying Trends and Patterns

• Acceralating Growth

• Enabling data driven decision

Content analytics refer to?

• Insightful data tracking

• Visitor engagement analysis

• Quantitative performance metrics

• All of the above

Identifying and analyzing essential PPC metrics such as click through rate (CTR), conversion rate, cost per click (CPC), and return on ad spend (ROAS) are part of?

• Quality score

• Benchmarking and industry standards

• Data analysis foundation

• Key Performance Indicators (KPIs)

A low bounce rate indicates a healty email list and good deliverability, while a high bounce rate may neccessitate list hygiene practices and investigation into delivarability issues

• False

• True

The following are tools for social media analytics, except:

• Hootsuite Analytics

• Google analytics

• Sprout social

• Quality score

Engaging and persuasive _____ is crucial for capturing the attention of potential customers and driving clicks to the website

• Ad Copy

• Positioning statement

• Audience segmentation

• Performance benchmarking

The following are mobile marketing tactics, except:

• Push Notifications

• Community group

• App- based loyalty

• SMS Marketing

Thunkable, Flutter and MIT App Invertor

are refer to?

• E-commerce platforms

• Social media tools

• Website builders

• Mobile app development tools