Online Retail Quiz

Which retail segment generated the highest percentage of online revenue in 2019?

• Apparel and accessories

• Books and media

• Computers and consumer electronics

• Home furnishings

What is a key characteristic of virtual merchants?

• Operate both physical and online stores

• Sell directly from manufacturers

• Generate revenue solely online

• Provide only catalog-based ordering

What term refers to the ability of a firm to survive as a profitable business over a specific period?

• Strategic positioning

• Economic viability

• Financial forecasting

• Business scalability

Which company is an example of a virtual merchant?

• Walmart

• Apple

• Dell

• Amazon

What is a major challenge for omni-channel merchants?

• Low website traffic

• Coordinating prices across channels

• Lack of brand recognition

• Limited supply chain access

Which of the following is NOT typically a firm-specific strategic analysis factor?

• Power of suppliers

• Core competencies

• Technology

• Firm value chain

Which e-tailing model originated from offline catalog operations?

• Manufacturer-direct

• Virtual merchants

• Omni-channel

• Catalog merchants

What is the core vision behind e-commerce retailing?

• Reducing in-store personnel

• Eliminating all competition

• Reducing search and transaction costs

• Offering free goods online

Which term refers to selling without intermediaries?

• Syndication

• Disintermediation

• Franchising

• B2B commerce

Which of the following is an example of manufacturer-direct e-commerce?

• Shopee

• Amazon

• Dell

• Zalora