MR Problem

ʺIf managers are not making a decision, they donʹt need information,ʺ

• True

• False

Marketing research is not needed when the costs of the research are more than the value of the research informati on.

• True

• False

Although important, properly defining the problem is not as important as analyzing data in marketing research.

• True

• False

When there is a gap between what was supposed to happen and what did happen, we have an opportunity

• True

• False

When there is a gap between what was supposed to happen and what did happen, we have a problem

• True

• False

An opportunity, which is a type of problem, occurs when there is a gap between what did happen and what could have happened.

• True

• False

Opportunities and problems have the same consequence for managers; they must make decisions.

• True

• False

Control systems that monitor performance against objectives are useful for recognizing problems

• True

• False

Managementʹs ability to recognize opportunities is increased if they use a process called opportunity identification.

• True

• False

Symptoms are changes in the level of some key monitor that measures the achievement of an objective.

• True

• False