Quiz Chapter 8

Quiz Chapter 8

University

35 Qs

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Quiz Chapter 8

Quiz Chapter 8

Assessment

Quiz

Business

University

Practice Problem

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Created by

Daniel Ridzuan

Used 2+ times

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35 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

1. What is the role of upstream partners in a supply chain?

Advertising

Customer support

Supplying raw materials

Selling to final consumers

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

2. Which of the following is part of the value delivery network?

Only the final consumer

Only suppliers

The company, suppliers, distributors, and customers

Only marketing agencies

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

3. Which flow is not part of the marketing channel system?

Physical flow

Legal flow

Ownership flow

Promotion flow

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

4. Direct marketing channels:

Have no intermediaries

Include at least two intermediaries

Always use agents

Are only used in retail stores

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

5. Which function is performed after a transaction is completed?

Promotion

Negotiation

Physical distribution

Matching

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

6. A vertical marketing system (VMS) consists of:

Only retailers

Distributors and agents only

Independent levels with no coordination

Unified producers, wholesalers, and retailers

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

7. Disintermediation occurs when:

Products are bundled together

Producers cut out intermediaries

New wholesalers are added

Retailers acquire suppliers

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