Quiz Chapter 8

1. What is the role of upstream partners in a supply chain?

• Advertising

• Customer support

• Supplying raw materials

• Selling to final consumers

2. Which of the following is part of the value delivery network?

• Only the final consumer

• Only suppliers

• The company, suppliers, distributors, and customers

• Only marketing agencies

3. Which flow is not part of the marketing channel system?

• Physical flow

• Legal flow

• Ownership flow

• Promotion flow

4. Direct marketing channels:

• Have no intermediaries

• Include at least two intermediaries

• Always use agents

• Are only used in retail stores

5. Which function is performed after a transaction is completed?

• Promotion

• Negotiation

• Physical distribution

• Matching

6. A vertical marketing system (VMS) consists of:

• Only retailers

• Distributors and agents only

• Independent levels with no coordination

• Unified producers, wholesalers, and retailers

7. Disintermediation occurs when:

• Products are bundled together

• Producers cut out intermediaries

• New wholesalers are added

• Retailers acquire suppliers

8. Which is a feature of a horizontal marketing system?

• A manufacturer owning a retailer

• A retailer opening new branches

• Companies at the same level joining forces

• A supplier bypassing intermediaries

9. What’s a benefit of multichannel distribution?

• Centralized control

• Simple customer service

• Tailored products for different segments

• No channel conflict

10. What is a risk of multichannel systems?

(Double points)

• Reduced coverage

• Limited growth

• Difficult control and potential conflict

• High product prices