All About Segments

Segments are Dynamic

Segments are Static

Segments are can be either Dynamic or Static

Both Identified Users & Anonymous Users

Identified Users Only

Anonymous Users Only

Segments refresh hourly, regardless of whether they're actively used in campaigns.

Segments refresh automatically prior to campaign goes live.

Segments refresh once daily, regardless of whether they're actively used in campaigns or journeys.

Yes

No

Yes, you can download the segments.

No You Cannot!

• User Attributes

• &

• User Device Details

• User Engagement

• &

• Channel Reachability

User Activities Only

All the previous criteria

Segments refresh hourly, regardless of whether they're actively used in journeys.

Segments refresh basis the repeat frequency selected in the journey.

Segments refresh once daily, regardless of whether they're actively used in journeys.

is exactly before 2 days

in forthcoming 2 days