RM&IPR Module 2

What is a research design in business research?

• A blueprint for data collection and analysis
  
  

• A hypothesis statement
  
  

• A type of questionnaire
  
  

• A sampling technique
  
  

Which of the following is NOT a type of research design?

• Exploratory
  
  

• Descriptive
  
  

• Experimental
  
  

• Hypothetical
  
  

What is the significance of a research design?

• It helps in minimizing errors

• It ensures reliability and validity
  
  

• It provides a structured approach

• All of the above
  
  

Which error occurs when the sample does not represent the population?

• Sampling error
  
  

• Measurement error

• Non-sampling error
  
  

• Data processing error
  
  

A poorly constructed questionnaire leads to which type of error?

• Sampling error
  
  

• Measurement error

• Coverage error
  
  

• Non-response error

What is the primary purpose of exploratory research?

• To test hypotheses
  
  

• To provide insights and understanding of a problem

• To establish cause-and-effect relationships

• To describe characteristics of a population
  
  

Which of the following is a method of exploratory research?

• Survey
  
  

• Experiment
  
  

• Focus group
  
  

• Longitudinal study

A literature search in exploratory research helps in

• Identifying gaps in existing knowledge

• Collecting primary data

• Conducting experiments

• Eliminating sampling errors

An experience survey involves

• Interviewing experts in the field

• Conducting large-scale surveys

• Running controlled experiments

• Observing consumer behavior

Which method is NOT used in exploratory research?

• Structured questionnaire

• Interviews
• Case Studies
• Focus Groups