unit 17 mcq

unit 17 mcq

University

30 Qs

quiz-placeholder

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unit 17 mcq

unit 17 mcq

Assessment

Quiz

Other

University

Practice Problem

Easy

Created by

Tong Minh

Used 2+ times

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30 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is considered a primary objective of marketing for a firm, without which it cannot survive?

Cost reduction

Revenue generation

Product development

Supply chain management

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which marketing orientation assumes that customers primarily want products with lower prices or higher quality?

Sales orientation

Customer orientation

Production orientation

Strategic marketing orientation

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When a company identifies global segments that cut across countries, what kind of segmentation is it using?

By country segmentation

Regional segmentation

Global segment

Niche market segmentation

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which type of legal requirement most commonly causes companies to customize products for foreign markets?

Intellectual property laws

Environmental regulations

Consumer protection laws

Environmental regulations

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the term for the selling and handling of goods through unofficial distributors?

Official market

Gray market

Black market

Parallel import

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Promotion that relies on mass media is known as what?

Push strategy

Direct selling

Pull strategy

Personal selling

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is an identifying mark for products or services that, if legally registered, becomes a trademark?

Slogan

Brand

Patent

Logo

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