unit 17 mcq

What is considered a primary objective of marketing for a firm, without which it cannot survive?

• Cost reduction

• Revenue generation

• Product development

• Supply chain management

Which marketing orientation assumes that customers primarily want products with lower prices or higher quality?

• Sales orientation

• Customer orientation

• Production orientation

• Strategic marketing orientation

When a company identifies global segments that cut across countries, what kind of segmentation is it using?

• By country segmentation

• Regional segmentation

• Global segment

• Niche market segmentation

Which type of legal requirement most commonly causes companies to customize products for foreign markets?

• Intellectual property laws

• Environmental regulations

• Consumer protection laws

• Environmental regulations

What is the term for the selling and handling of goods through unofficial distributors?

• Official market

• Gray market

• Black market

• Parallel import

Promotion that relies on mass media is known as what?

• Push strategy

• Direct selling

• Pull strategy

• Personal selling

What is an identifying mark for products or services that, if legally registered, becomes a trademark?

• Slogan

• Brand

• Patent

• Logo

What does 'distribution' refer to in the context of global marketing?

• The manufacturing process

• The physical path or legal title goods take between production and consumption

• The promotional activities

• The pricing strategy

A company adopting a 'customer orientation' in its international marketing primarily focuses on:

• Expanding sales of existing products to new markets without modification.

• Acquiring resources globally to reduce production costs.

• Adapting products and marketing methods to fit specific country or consumer types.

• Standardizing its marketing mix across all international operations.

When does a company most likely adopt a 'strategic marketing orientation'?

• When it wants to sell undifferentiated commodities.

• When it focuses solely on production efficiency.

• When it seeks sporadic foreign sales rather than continual ones.

• When it commits to continual foreign sales and balances customer customization with its own competencies.