Data Architecture and Privacy Quiz

What is the primary goal of data architecture in a business?

• Increase internet speed

• Organize business meetings

• Structure how data is collected, stored, and used

• Improve HR policies

Which of the following best describes integration layers in data architecture?

• Employee onboarding systems

• API and ETL tools that connect systems

• Social media platforms

• A type of physical database

How does Amazon benefit from its data architecture?

• Reduces advertisement costs only

• Enables real-time personalization and operational scalability

• Slows down product launches

• Eliminates need for warehouses

Which of the following is not one of the 8 dimensions of data quality?

• Accuracy

• Timeliness

• Popularity

• Completeness

What was a key issue in Walmart’s 2013 inventory data quality problem?

• Outdated website

• Inconsistent availability data leading to over/under-stocking

• Employees not using emails

• Lack of customer service

Poor data quality can lead to:

• Lower advertising budgets

• Stronger brand image

• Misleading business insights and AI errors

• Faster decision-making

What type of data is typically considered master data?

• Sales invoices

• Transaction history

• Product names, SKUs, and supplier contact info

• Social media posts

Which company implemented MDM to unify its product and supplier data across 190+ countries?

• Amazon

• Unilever

• Netflix

• Vietcombank

What is the key benefit of using a centralized MDM system?

• Reduces employee turnover

• Allows each department to define its own data rules

• Ensures consistency and coordination across departments

• Increases marketing expenses

What was one result of Vinamilk's MDM implementation?

• Increased use of manual paperwork

• Product inconsistencies between factories

• Consistent labeling for export across regions

• More supply chain errors