Crisis Communication Quiz

What is one reason crises are considered ethical moments?

• They are rare

• They reveal an organization's true values

• They involve routine decision-making

• They always involve the legal system

Which leadership style is most directive and seeks little input from others?

• Democratic

• Laissez-faire

• Authoritarian

• Transformational

What lesson emphasizes the need to communicate even without full information?

• Wait for all facts

• Avoid media contact

• Communicate early and often

• Delay until legal advice

Which example represents a failure to communicate ethically?

• Accepting responsibility

• Issuing a timely apology

• Withholding key information

• Coordinating with stakeholders

What is one effect of overreassuring the public during a crisis?

• Builds long-term trust

• Reduces uncertainty

• Backfires if the situation worsens

• Increases transparency

Why is listening to stakeholders important during a crisis?

• To avoid lawsuits

• To understand public perception and needs

• To delay action

• To reduce media presence

Why is the contingency approach useful in crisis leadership?

• It encourages total control

• It avoids stakeholder input

• It adapts leadership style to different situations

• It minimizes organizational change

What role does social media play in crisis communication?

• It is irrelevant

• It delays public reaction

• It allows real-time engagement

• It only spreads misinformation

What caused criticism during Macron's video incident?

• Too many statements

• Blaming the U.S.

• Claiming it was a deepfake

• Apologizing too early