Qualitative vs Quantitative Research

What are the key differences between qualitative and quantitative research?

What type of data does qualitative research emphasize?

• Numbers (numerical data)

• Statistical results

• Words or concepts (textual data)

• Hard facts and statistical data

What is the purpose of qualitative research?

• Answer 'How many or much?' questions

• Exploratory, not predictive

• Creating measurable data

• Measuring variables and population

What type of questions does qualitative research typically use?

• Close-ended Questions

• Open-ended Questions

• Descriptive Research

• Experimental Research

What is the sampling method used in qualitative research?

• Purposive/ Convenience

• Random

• Systematic

• Stratified

What approach does qualitative research take?

• Objective

• Subjective

• Quantitative

• Statistical

What is the final report style in qualitative research?

• Statistical report

• Narrative

• Rigid

• Quantitative

What is a common method of data collection in qualitative research?

• Interviews

• Experiments

• Observations

• Surveys

Which of the following best describes the analysis process in qualitative research?

• Regression analysis

• Quantitative analysis

• Statistical analysis

• Thematic analysis

What is a key characteristic of qualitative research findings?

• They are generalizable

• They focus on numerical data

• They provide in-depth understanding

• They are based on large sample sizes