Topic 4

In corporate strategy, understanding a company's ___________ are crucial as it helps identify its competitive advantage and potential for growth.

• research and development

• brand and prices

• resources and capabilities

• strengths and weaknesses

Resource is a competitive asset that is owned or controlled by the firm. It is divided into two categories, which are __________.

• skills and knowledge

• tangible and intangible

• internal and external

• rewards and bonuses

One of the elements of capability is _______.

Which of the following is NOT a tangible resources?

• Physical

• Technological

• Goodwill

• Financial

The following are examples of intellectual property, EXCEPT ________.

• Patents

• Systems

• Trademarks

• Copyrights

VRIN is stands for ________.

• Valuable, Rare, Inimitable, Non-substitutable

• Valuable, Race, Imitable, Non-stable

• Vulnerable, Rare, Inimitable, Non-substitutable

• Vulnerable, Race, Imitable, Non-stable

A positive and supportive culture can be a ________, promoting innovation and collaboration

• strength

• weakness

• opportunity

• threat

"Things your company lacks." The statement is referring to _______.

• strength

• weakness

• opportunity

• threat

"Few competitors in your area." The statement is referring to _______.

• threat

• strength

• weakness

• opportunity

Which of the following is NOT a method to gather feedbacks?

• Employee surveys

• customer loyalty

• customer reviews

• supplier evaluations