What is Media Literacy?

• Focus on harmful effects of media.

• Positive effects of mass media.

• A person’s ability to read the written word.

• Open-minded approach.

• Inclusion of other forms of literacy.

What are the Three Building Blocks of Media Literacy?

• Skills

• Knowledge structures

• Personal locus

What skills are involved in Media Literacy?

• Analysis

• Evaluation

• The seven specific skills

• The media literacy challenge

• Critical thinking

What is the importance of grouping in Media Literacy?

• Determining similarity

• Employing clear rules of classification

What does induction involve in Media Literacy?

• Inferring a pattern

• Good induction

• Misleading inductions

• Use in day-to-day lives

What is deduction in Media Literacy?

• General principles to explain particulars

• Syllogistic reasoning

• Accurate general principles

• Faulty general principles

What is synthesis in Media Literacy?

What are knowledge structures in Media Literacy?

• Sets of organized information

• Information: superficial and useful

What are the five areas of media literacy?

What is the definition of media literacy?