What are knowledge structures in Media Literacy?

Information: superficial and useful

What are the advantages of newspapers?

Reach a huge number of people in a given geographic area.

Provide flexibility in determining the size and placement of newspaper advertisements.

Exposure to your message is not limited.

What are the disadvantages of newspapers?

Your message has to compete against the clutter of advertiser.

What are the disadvantages of exposure to your message?

Can Invariably be some waste circulation.

Can limit creativity because of poor photo reproduction.

Your message has to compete against the clutter of advertisers.

What are the advantages of magazines?

Allow for better targeting of audience because you can choose.

Can cater to your specific audience or whose editorial content specializes in topics of interest to your audience.

More attention will be paid to your message owing to high reader involvement.

Better quality paper permits better colour reproduction.

What are the disadvantages of radio advertising?

May have to get out your message simultaneously on several stations to reach your target audience.

Listeners cannot go back to your message to go over important points.

Messages are restricted by time segments.

Your message has to work hard to get audiences’ attention.

What are the advantages of television advertising?

Can reach large numbers of people on a national or regional level in a short period of time.

Offers the ability to convey your message with sight, sound, and motion.

Has the perception of being more immediate.

Independent stations and cable offer new opportunities to pinpoint local audiences.

What are the disadvantages of television advertising?

A message is temporary and may require multiple exposure to rise above the clutter.

Preferred ad times are often sold out far in advance.

Limit the amount of information that you can communicate.

Be relatively expensive in terms of creative, production, and airtime costs.

What are the advantages of direct mail advertising?

Can target your target audience selectively.

Help to increase positive response by personalizing messages.

Effectiveness of response to the campaign can be easily measured.

There is no message length limit.

Provide easy means for consumer action.

What are the disadvantages of direct mail advertising?

Has a poor image (“junk mail”) and is often discarded out of hand.

Need to allocate resources for the maintenance of lists.

May require long lead times to produce direct mails.

Can be expensive to produce direct mails.

What are the advantages of outdoor advertising?

Outdoor advertising is difficult to ignore.

It has good geographic selectivity.

It reaches large numbers of people.

What are the advantages of outdoor advertising?

Outdoor advertising is difficult to ignore.

It has good geographic selectivity.

It reaches large numbers of people at a reasonable cost.

What are the disadvantages of outdoor advertising?

Only a brief message is possible.

Outdoor advertising has long lead time and considerable preparation.

It needs to be in place a fairly long time to be effective.

What are the advantages of the Internet for advertising?

Make it easy to track responses for surveys, reader/viewer involvement, and the like.

Provides good targeting of specific publics.

Allows for immediacy of messages.

What are the disadvantages of the Internet for advertising?

Production and maintenance of Web sites can be costly and time consuming.

The Internet is crowded, and search engines not always reliable.

What is the role of skilled writing in media jobs?

To convey desired messages effectively

To increase the likelihood of a campaign's success

To understand oneself as a writer

To consider factors that influence writing development

What is the difference between professional and personal social media writing?

Professional writing is more formal

Personal writing is more casual

Professional writing has different standards

What does Writing Apprehension refer to?

Feelings of anxiety connected with the various phases of writing

What is integrated marketing communication?

A merger of public relations, advertising, and marketing

A method for traditional advertising

Media Literacy Quiz

Quiz

•

Education

•

University

•

Practice Problem

•

Hard

Hoang Anh Thu

FREE Resource

72 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Media Literacy?

Focus on harmful effects of media.

Positive effects of mass media.

A person’s ability to read the written word.

Open-minded approach.

Inclusion of other forms of literacy.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the Three Building Blocks of Media Literacy?

Skills

Knowledge structures

Personal locus

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What skills are involved in Media Literacy?

Analysis

Evaluation

The seven specific skills

The media literacy challenge

Critical thinking

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the importance of grouping in Media Literacy?

Determining similarity

Employing clear rules of classification

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does induction involve in Media Literacy?

Inferring a pattern

Good induction

Misleading inductions

Use in day-to-day lives

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is deduction in Media Literacy?

General principles to explain particulars

Syllogistic reasoning

Accurate general principles

Faulty general principles

7.

OPEN ENDED QUESTION

3 mins • 1 pt

What is synthesis in Media Literacy?

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Media Literacy Quiz

72 questions

What is Media Literacy?

What are the Three Building Blocks of Media Literacy?

What skills are involved in Media Literacy?

What is the importance of grouping in Media Literacy?

What does induction involve in Media Literacy?

What is deduction in Media Literacy?

What is synthesis in Media Literacy?

What are knowledge structures in Media Literacy?

What are the five areas of media literacy?

What is the definition of media literacy?

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