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Digital Business Quiz

Authored by Emerline Henry

Business

University

Used 8+ times

Digital Business Quiz
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35 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is not an element of the Digital Business Framework? (Chapter 1)

Strategy.

Data.

People.

Technology.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main goal of ESG (Environmental, Social, Governance) in digital business? (Chapter 1)

To assess sustainability and business ethics.

To measure app performance

To replace traditional financial audits.

To track employee satisfaction

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A new Malaysian digital startup claims “We plant a tree for every item sold,” but investigations reveal they haven’t planted any trees. What kind of unethical practice is this an example of? (Chapter 1)

Brownwashing

Ethical marketing

Greenwashing

CRM strategy

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which e-commerce model best describes platforms like Carousell and Mudah.my? (Chapter 3)

B2C

B2B

C2C

C2B

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a major challenge faced by Malaysian e-commerce businesses in East Malaysia? (Chapter 3)

Lack of product variety

Limited internet access

Expensive digital marketing

Long delivery times and damage risk

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

TrendyMalaysia faces major customer complaints due to 48+ hour response times. What is the best initial solution? (Chapter 3)

Use influencers for promotion

Implement AI chatbots for 24/7 service

Reduce product range

Remove the return policy

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A local restaurant offers QR-code menus, orders via WhatsApp, and shares updates on Instagram. What strategy is being used? (Chapter 9)

Manual operations

Digital-only service

Phygital customer experience

Offline promotion

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