Digital Business Quiz

Which of the following is not an element of the Digital Business Framework? (Chapter 1)

• Strategy.

• Data.

• People.

• Technology.

What is the main goal of ESG (Environmental, Social, Governance) in digital business? (Chapter 1)

• To assess sustainability and business ethics.

• To measure app performance

• To replace traditional financial audits.

• To track employee satisfaction

A new Malaysian digital startup claims “We plant a tree for every item sold,” but investigations reveal they haven’t planted any trees. What kind of unethical practice is this an example of? (Chapter 1)

• Brownwashing

• Ethical marketing

• Greenwashing

• CRM strategy

Which e-commerce model best describes platforms like Carousell and Mudah.my? (Chapter 3)

• B2C

• B2B

• C2C

• C2B

What is a major challenge faced by Malaysian e-commerce businesses in East Malaysia? (Chapter 3)

• Lack of product variety

• Limited internet access

• Expensive digital marketing

• Long delivery times and damage risk

TrendyMalaysia faces major customer complaints due to 48+ hour response times. What is the best initial solution? (Chapter 3)

• Use influencers for promotion

• Implement AI chatbots for 24/7 service

• Reduce product range

• Remove the return policy

A local restaurant offers QR-code menus, orders via WhatsApp, and shares updates on Instagram. What strategy is being used? (Chapter 9)

• Manual operations

• Digital-only service

• Phygital customer experience

• Offline promotion

Which of the following is an example of a communication tool in a digital workspace? (Chapter 2)

• Dropbox

• Zoom

• Trello

• OneDrive

A company is transitioning from traditional office-based work to a digital workspace. Managers notice that some employees are unsure how to use new collaboration tools like Microsoft Teams and Google Workspace. What is the best step the company should take? (Chapter 2)

• Conduct training and provide user guides

• Replace the tools with simpler ones

• Remove remote work privileges

• Restrict tool access to managers only

A new messaging app gains 1 million users in 3 months but fails to retain them due to system crashes during peak hours. What negative network effect is this an example of? (Chapter 4)

• Direct network effect

• Performance degradation

• Over-moderation

• Data redundancy